CASE STUDY 
Re'equil
Re'equil
Cultivating Deep Consumer Connections: Re’equil’s Evolution as a Self-Care Advocate
2018 Re’equil
In 2018, Re’equil was one of India’s fastest-growing direct-to-consumer cosmeceutical brands in skincare and haircare. Founded by Vipul Gupta, Re’equil’s vision was to offer personal care products that were both effective and trustworthy. Their mission was to provide clinically proven products, formulated by scientists and evaluated by dermatologists, ensuring healthier skin and hair. Built on the rock of efficacy, Re’equil aimed to become the most trusted personal care brand.
“We help you make progress in your life by simply offering efficacy- driven formulations that you know what to expect from.”
Vipul Gupta
Founder & Director at Re'equil India Private Limited
Redefining the Future: Re’equil’s Journey to Deepen Consumer Connections
Soon, the direct-to-consumer space faced a surge of new brands, with efficacy becoming an industry standard for cosmeceuticals. This shift compelled each brand to find unique ways to stand out in this competitive landscape. Re’equil, propelled by the success of blockbuster products like its sunscreen, recognized the need to build deeper connections with consumers in order to achieve future growth and expansion. Re’equil embarked on a journey to strengthen its positioning and refine its consumer value proposition.
