RETAIL
We led the incubation of a new digital business in the Indian pet care industry, carved out from a public-listed B2B giant in lamination films looking to pivot and develop B2C businesses in high growth industries.
RETAIL
2020-2022
We led the incubation of a new digital business in the Indian pet care industry, carved out from a public-listed B2B giant in lamination films looking to pivot and develop B2C businesses in high growth industries.
High Impact Goal
Incubate a digital first, D2C Omnichannel Platform for Delivering Personalized Pet Care (Zigly)
Functional Practice Areas
Digital Business, Business & Brand, Finance & Operations, Organisation & Talent, Marketing & Sales
Broad Scope of Work
Digital Business Model Design
Business Plan
Organisation Design
Brand Development
Digital Product Design
Omnichannel Experience
Go-To-Market Strategy
Brand Implementation & Rollout
Business Plan
Organisation Design
Brand Development
Digital Product Design
Omnichannel Experience
Go-To-Market Strategy
Brand Implementation & Rollout
2020-2022
Business Impact
Business diversification into their first consumer centric venture, launched 5 stores within the first year along with mobile app, web store and an at-home service creating a truly omnichannel digital first experience, a first of its kind in India.
We collaborated with BOD Consulting to develop a digital-first omni-channel business model in the pet care space. It was an extremely pleasing experience to partner with the team at BOD to turn our concepts into a remarkable reality by building an ecosystem for a highly complex business model right from the ground up. The well-deserved CII Design Excellence award attests to BOD’s brilliant strategic thinking and robust design acumen, affirming their outstanding contributions to our venture.
Pankaj Poddar
Group CEO, Cosmo First Limited
Group CEO, Cosmo First Limited
Explore more high impact goals realised for Cosmo Films
PACKAGING
Business & Brand, Marketing & Sales
Improve preference and premium for our products in Indian and international markets at par with global competitors
2016-2018
DIVERSIFIED
Business & Brand
Consolidate all group businesses under a single umbrella brand (Cosmo First) with a clear group vision for the future
2021-2022
PACKAGING
Business & Brand, Marketing & Sales
Improve preference and premium for our products in Indian and international markets at par with global competitors
2016-2018
DIVERSIFIED
Business & Brand
Consolidate all group businesses under a single umbrella brand (Cosmo First) with a clear group vision for the future
2021-2022
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