FMCG
We led the brand transformation of a $150m private dairy in Central & Eastern India looking to outcompete the national brands such as Amul and Mother Dairy
FMCG
2016-2018
Emerge as a preferred brand of milk and milk products in Central and Eastern UP
High Impact Goal
Emerge as a preferred brand of milk and milk products in Central and Eastern UP
Functional Practice Areas
Business & Brand, Marketing & Sales, Organisation & Talent
Broad Scope of Work
Brand Transformation Program
Rebranding of Products
Digital Presence
Launch Campaigns
Rebranding of Products
Digital Presence
Launch Campaigns
2016-2018
Business Impact
From being just another dairy player to becoming a Top #2 brand alongside Amul in Uttar Pradesh. This transformation further triggered other transformations in the company, from HR, marketing, financial management and business management, resulting in 80% growth in sales in last 5 years.
We have gone through multiple stages of transformation in our business, and the biggest driver for that has been the continuous engagement with Saurabh and his team. His thought process regarding building of modern businesses focussed on quality and customer are bang on. Saurabh is a fantastic and honest individual and one of the biggest contributors to the success of Gyan Dairy.
Jai Agarwal
Managing Director, Gyan Dairy
Managing Director, Gyan Dairy
Explore more high impact goals realised for Gyan Dairy
FMCG
Marketing & Sales, Organization & Talent
FMCG
Digital Business, Business & Brand, Finance & Operations, Organization & Talent, Marketing & Sales
Incubate a digital first, D2C home delivery channel as a self sustaining business unit (Gyan Fresh)
2019-2021
FMCG
Business & Brand, Marketing & Sales