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Create New Sales Channel for Cattle Feed business unit (Gyandhara)

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FMCG

We led the creation of a high quality cattle feed brand for the captive farmer network of a large private dairy and further creation of an independent sales channel in non-captive markets.

FMCG

2021-2022

We led the creation of a high quality cattle feed brand for the captive farmer network of a large private dairy and further creation of an independent sales channel in non-captive markets.

High Impact Goal

Create New Sales Channel for Cattle Feed business unit (Gyandhara)

Functional Practice Areas

Business & Brand, Marketing & Sales

Broad Scope of Work

New Business Incubation

2021-2022

Gyan_Goal 4 - Gallery Desktop copy-2

Business Impact

After guiding the successful business diversification from buying milk from dairy farmers to selling them cattle feed in the captive network, we helped them create new growth through non-captive channels where the brand was non-existent. Sales contribution from the new channel grew from 10% to 30%, while overall sales also grew by 35%
We have gone through multiple stages of transformation in our business, and the biggest driver for that has been the continuous engagement with Saurabh and his team. His thought process regarding building of modern businesses focussed on quality and customer are bang on. Saurabh is a fantastic and honest individual and one of the biggest contributors to the success of Gyan Dairy.
Jai Agarwal
Managing Director, Gyan Dairy
the best brand awards
gold 2020
transform awards asia
silver 2022

Explore more high impact goals realised for Gyan Dairy

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FMCG

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Gain dominant market share in Lucknow, a market where sales had stagnated for 3 years

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FMCG

Business & Brand, Marketing & Sales, Organization & Talent

Emerge as a preferred brand of milk and milk products in Central and Eastern UP

2016-2018

FMCG

Digital Business, Business & Brand, Finance & Operations, Organization & Talent, Marketing & Sales

Incubate a digital first, D2C home delivery channel as a self sustaining business unit (Gyan Fresh)

2019-2021

FMCG

Marketing & Sales, Organization & Talent

Gain dominant market share in Lucknow, a market where sales had stagnated for 3 years

2018-2019

See All High Impact Goals

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