Scientific Instruments
We led the brand & growth transformation of a 3-decade old Product IP Company looking to unlock the true value of its innovations
SCIENCE
2017-2019
We led the brand & growth transformation of a 3-decade old Product IP Company looking to unlock the true value of its innovations
High Impact Goal
Create a global brand from India in the highly competitive and brand conscious scientific instruments industry
Functional Practice Areas
Business & Brand, Marketing & Sales, Organization & Talent
Broad Scope of Work
Brand Identity Transformation
Marketing Transformation
Digital Brand Management
Global Exhibition & Outreach Strategy
Marketing Transformation
Digital Brand Management
Global Exhibition & Outreach Strategy
2017-2019
Previous
Next
Business Impact
After growing at a CAGR of ~3-4% in 10 years, during and post our engagement, Microlit has grown in revenue by 3x in 3 Years. It has 4 Indian and international acquisition offers from giants in their industry, all of them unsolicited. Microlit continues to innovate new IP (their core competency), but now they are able to monetise it effectively too.
Awards & Accolades
Our goal with BOD Consulting was rebranding to reintroduce Microlit in a new & fresh way in the target market. The results were great and we executed many new initiatives along with BOD that got noticed globally. It really helped improve Microlit’s brand perception and enabled Microlit to be better valued by global giants in the industry.
Our engagement with BOD also helped the Microlit team to learn many new processes in marketing & importance of brand management which we found was deeply rooted in BOD’s team.
Our engagement with BOD also helped the Microlit team to learn many new processes in marketing & importance of brand management which we found was deeply rooted in BOD’s team.
Aviral Jain
Global Marketing Head
Global Marketing Head
Explore more high impact goals
FMCG
Business & Brand, Marketing & Sales, Organization & Talent
FMCG
Digital Business, Business & Brand, Finance & Operations, Organization & Talent, Marketing & Sales
Incubate a digital first, D2C home delivery channel as a self sustaining business unit (Gyan Fresh)
2019-2021
FMCG
Business & Brand, Marketing & Sales, Organization & Talent
Emerge as a preferred brand of milk and milk products in Central and Eastern UP
2016-2018
FMCG
Digital Business, Business & Brand, Finance & Operations, Organization & Talent, Marketing & Sales
Incubate a digital first, D2C home delivery channel as a self sustaining business unit (Gyan Fresh)
2019-2021
Wish to learn more about the BOD way of working?
Ready to achieve your organisation’s high impact goals with us?
Wish to learn more about the BOD way of working?
