DIVERSIFIED
We led the creation of a new corporate identity and brand architecture for a public-listed company looking to build a diversified portfolio of successful B2B and B2C businesses over the next 10 years.
DIVERSIFIED
2021-2022
We led the creation of a new corporate identity and brand architecture for a public-listed company looking to build a diversified portfolio of successful B2B and B2C businesses over the next 10 years.
High Impact Goal
Consolidate all group businesses under a single umbrella brand (Cosmo First) with a clear group vision for the future
Functional Practice Areas
Business & Brand
Broad Scope of Work
Corporate Strategy
Vision 2030
Brand Identity Transformation
Vision 2030
Brand Identity Transformation
2021-2022
Business Impact
Repositioned from producer of low value, commodity films into an innovator of high value technical films. This was backed a rebranding exercise and use of innovating marketing strategies across international markets. Sales grew 60%, market capitalization grew 600% in five years.
We have gone through multiple stages of transformation in our business, and the biggest driver for that has been the continuous engagement with Saurabh and his team. His thought process regarding building of modern businesses focussed on quality and customer are bang on. Saurabh is a fantastic and honest individual and one of the biggest contributors to the success of Gyan Dairy.
Jai Agarwal
Managing Director, Gyan Dairy
Managing Director, Gyan Dairy
Explore more high impact goals realised for Cosmo Films
RETAIL
Digital Business, Business & Brand, Finance & Operations, Organization & Talent, Marketing & Sales
Incubate a digital first, D2C Omnichannel Platform for Delivering Personalized Pet Care (Zigly)
2020-2022
PACKAGING
Business & Brand, Marketing & Sales
Improve preference and premium for our products in Indian and international markets at par with global competitors
2016-2018
RETAIL
Digital Business, Business & Brand, Finance & Operations, Organization & Talent, Marketing & Sales
Incubate a digital first, D2C Omnichannel Platform for Delivering Personalized Pet Care (Zigly)
2020-2022
PACKAGING
Business & Brand, Marketing & Sales
Improve preference and premium for our products in Indian and international markets at par with global competitors
2016-2018
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