Strengthening the brand strategy of 5-star restaurant in Dubai to elevate brand image

ABOUT

Our client, a restaurant in a leading 5-star hotel located in the heart of Dubai, started its journey earlier this year with the vision of creating a distinct and intimate dining experience like none other: a fine meal served with a side of burlesque, a sprinkle of cabaret and a musical garnish guaranteed to dazzle.

Objective

The restaurant, a haven reminiscent of the seductively glamorous nature of a bygone era, already offered an enchanting atmosphere of joyful indulgence. Its menu elegantly incorporated global ingredients, and signature cocktails created by expert mixologists and inspired by famous personalities.

The restaurant, however, struggled to get enough traction in order to remain profitable. Given the international dining experience it offered, it needed to attract the international audiences of Dubai, expats, and tourists. This was when their team approached BOD to seek help in strengthening their brand strategy, developing and incorporating efficient brand management capabilities and building a digital marketing strategy that would attract international customers looking for an intimate, intriguing and unique dining experience.

Solution

Tapping into the restaurant’s glamorous & dazzling spirit of inventiveness, and the uniquely seductive blend of gastronomy & art, we dialled up the extravagance on display, from the plate to the stage, to express the brand more clearly on digital platforms, thus shifting customer perceptions of the brand from the ordinary to the extraordinary.

While exceptional food, service, ambience, and international performances – the baseline requirements – were in place, BOD did an in-depth audit and assessment of the brand, the restaurant infrastructure, seating arrangements, the staff, the performers, and the competition in the market, to develop digital and performance marketing strategies tailored to meet our client’s needs.

These digital strategies revolved around Facebook and Instagram marketing, website improvement, influencer marketing, and Google Ads, and were paired with exceptional brand management to produce stellar results in terms of the restaurant’s reach and growth.

SHOW-STOPPING IMPACT

Today, this unique restaurant and dining experience is
one of the most sought after locations in Dubai.

It is hard to talk about restaurants with entertainment without mentioning this place. We have successfully managed to bring in endless reservations during the weekends and over 6 reservations daily, purely through BoD’s efforts, all within a span of just three months.

The restaurant is now also frequented by celebrities from different industries, one of the most prominent ones being a Canadian born
Indian-American actress, model and former star in the adult entertainment industry.

So, the next time you want to experience an evening of burlesque vintage glamour coupled with a dinner show for all tastes, in the heart of Dubai, we recommend you make a reservation in advance because with the growing hype and demand, we can no longer promise you’ll easily get a table!

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