Education
We led the positioning and strategic marketing initiatives for India’s first design university aspiring to be Asia’s best
EDUCATION
2022-2023
We led the positioning and strategic marketing initiatives for India’s first design university aspiring to be Asia’s best
High Impact Goal
Build the best interdisciplinary design school in Asia
Functional Practice Areas
Business & Brand, Marketing & Sales
Broad Scope of Work
Brand Repositioning
Marketing Strategy
Execution Management
Marketing Strategy
Execution Management
2022-2023
Previous
Next
Business Impact
Conceptualized and implemented the new positioning of ANU as India’s first DesignX University, bringing to attention the unique interdisciplinary curriculum of the university that aims to equip designers with the tools of the digital age to bring sustainable solutions to the challenges of the contemporary world. Within six months of the implementation of the new positioning, the university got the highest level of interest for their BDes programme compared to previous years, in a single round.
Saurabh was instrumental in shaping our strategy on how to define the category that Harappa operates in. We identified the articulation of Thrive Skills for our curriculum and pedagogy: and this direction has had very significant impact on our product portfolio, content philosophy and brand voice. Saurabh also strikes the right balance between feeling like a full team member when he is working with you, as well as an outsider to push our thinking and break some biases. It was wonderful collaborating with him during a very important phase for our go-to-market, in early 2021.
Shreyasi Singh
Founder & CEO, Harappa Education
Founder & CEO, Harappa Education
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