ARTS
We led the brand creation, digital experience design and marketing for an iconic national museum celebrating India’s journey after independence
ARTS
2021-2023
We led the brand creation, digital experience design and marketing for an iconic national museum celebrating India’s journey after independence
High Impact Goal
Build a museum brand that is a reflection of modern India’s rising global influence and celebrates the world’s largest democracy
Functional Practice Areas
Business & Brand, Marketing & Sales, Digital Business
Broad Scope of Work
Brand Identity Creation
Digital Ticketing Experience
Marketing Strategy
Brand Management
Digital Ticketing Experience
Marketing Strategy
Brand Management
2021-2023
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Business Impact
Created a visual identity that captured the imagination of our honourable Prime Minister Shri Narendra Modi who described and praised it in his inaugural address of the museum’s launch. Developed and implemented innovative strategies to inspire Indians and visitors from around the world to visit and experience the historic artefacts in an immersive technology environment. In a little under six months of its launch on 14th April 2022, the museum received 1,15,161 ticketed visitors.
Prominent national leaders including President, Vice President, Prime Minister, Home Minister, Finance Minister and other Union Cabinet Ministers, State Chief Ministers, Members of higher judiciary, diplomats and other dignitaries have visited the Sangrahalaya.
Prominent national leaders including President, Vice President, Prime Minister, Home Minister, Finance Minister and other Union Cabinet Ministers, State Chief Ministers, Members of higher judiciary, diplomats and other dignitaries have visited the Sangrahalaya.
This most impressively designed Pradhanmantri Sangrahalaya is an artistic memorial of the distinctive contribution of the former Prime Ministers and national leaders, along with that it is a timeless repository of independent India’s progress,
Ramnath Kovind
Former President of India
Former President of India
The Pradhanmantri Sangrahalaya’s logo features the Ashoka Chakra held by the Indian populace, symbolising the unwavering commitment to the tireless pursuit of progress. The Chakra, emblematic of a 24-hour work ethic, serves as a symbol of diligence for the resolution of prosperity.
Narendra Modi
Prime Minister of India
Prime Minister of India
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