We lead with purpose.
At BOD Consulting, we believe that the work we do has a long-lasting impact on people’s lives. That's why we choose to take a more deliberate and mindful approach to our work and prioritise quality over speed in a world that often values quick results that are often not meaningful. We truly enjoy every aspect of our work, and we want you to feel the same way.
Working with BOD Consulting means you'll have the freedom to be yourself and to grow both personally and professionally. We invite you to live this way of life - to know that every choice you make, whether on a project or in your personal life, is driven by a deeper sense of purpose. We want you to feel fulfilled and proud of the work you do, and to know that you're making a difference in the world.
What makes working at BOD special?
Challenging, Diverse & High-Ownership Client Facing Projects
Each work stream presents challenging projects that require complex considerations, fresh thinking and high ownership. Moreover, it offers opportunities to work across industries and functional areas.
Deliberate Action in Helping You Create a Life Beyond Work
We enable you to have a fulfilling career without having to compromise either the well-being of you and your loved ones. Additionally, we empower you with time and space to pursue your hobbies and passions.
In-depth Learning & Continuous Development Opportunities
We have a range of learning and development programs that equip you with the tools to excel in your role and cultivate professional growth. These include on-the-job coaching and learning, customised mentorship and structured training programs designed to meet your training needs.
Our evolution from a full-time to a fluid workforce
BOD Consulting empowers its members to select a work mode that aligns with their career goals. Here’s how we achieved this feat over the years.
2008
BOD Consulting started its journey in Delhi, India
We started as Brands of Desire in 2008, a strategy-led brand consultancy firm that focused on two main areas of work; new brand creation and brand transformation. In the process, we built our core capabilities in strategy consulting, brand design, verbal identity, digital experience and project management.
2010
Missed bringing onboard exceptional independent talent
In 2010, a highly qualified and motivated individual reached out to us with the desire to work as a freelancer. Unfortunately, at the time, we did not fully appreciate the potential benefits that talented individuals can bring to an organisation, even if they are not under a full-time contract with the organisation. In the years to come, we missed out on the opportunity to work with many such exceptional candidates.
2014
BOD Consulting started its journey in Delhi, India
We started as Brands of Desire in 2008, a strategy-led brand consultancy firm that focused on two main areas of work; new brand creation and brand transformation. In the process, we built our core capabilities in strategy consulting, brand design, verbal identity, digital experience and project management.
2018
Brands of Desire became BOD Consulting
In 2018, the company underwent a rebranding and became BOD Consulting. We restructured our offerings and began providing management consulting services along with brand consultancy services. We started assisting leaders in solving pressing business challenges to help them build impactful organisations. As a result of this expansion, our consultancy team grew but unlike the creative team, they were still working from the office.
2019
Implementation of Work from Anywhere for the entire organisation
As we onboarded more consultants, they too expressed a desire for us to trust them and provide flexibility to enable them to excel in all areas of their lives and do their best work at BOD. In 2019, we implemented the ‘Work from Anywhere’ concept for the entire organisation.
2021
Introducing iBODian- Liquid workforce became a reality
Since the inception of the Work from Anywhere concept, times kept evolving with more and more professionals seeking fluidity in their workspace. Through our prior experience, we learned that listening to the needs of our team would lead to something good and realised that while career advancement is important, it should also align with each team member’s passions and interests. Show More
2008
BOD Consulting started its journey in Delhi, India
We started as Brands of Desire in 2008, a strategy-led brand consultancy firm that focused on two main areas of work; new brand creation and brand transformation. In the process, we built our core capabilities in strategy consulting, brand design, verbal identity, digital experience and project management.
2010
Missed bringing onboard exceptional independent talent
In 2010, a highly qualified and motivated individual reached out to us with the desire to work as a freelancer. Unfortunately, at the time, we did not fully appreciate the potential benefits that talented individuals can bring to an organisation, even if they are not under a full-time contract with the organisation. In the years to come, we missed out on the opportunity to work with many such exceptional candidates.
2014
Introduction of the ‘Work from Anywhere’ concept for the creative team
Around 2014, our creative team experienced a high turnover rate. We attempted to solve this by offering various perks and incentives but these efforts were largely unsuccessful.
It was time to pivot - we started listening more actively to our creatives and learned that they valued the freedom to work anywhere, anytime and the flexibility to pursue multiple work interests outside of work hours.
2018
Brands of Desire became BOD Consulting
In 2018, the company underwent a rebranding and became BOD Consulting. We restructured our offerings and began providing management consulting services along with brand consultancy services. We started assisting leaders in solving pressing business challenges to help them build impactful organisations. As a result of this expansion, our consultancy team grew but unlike the creative team, they were still working from the office.
2019
Implementation of Work from Anywhere for the entire organisation
As we onboarded more consultants, they too expressed a desire for us to trust them and provide flexibility to enable them to excel in all areas of their lives and do their best work at BOD. In 2019, we implemented the ‘Work from Anywhere’ concept for the entire organisation.
2021
Introducing iBODian- Liquid workforce became a reality
Since the inception of the Work from Anywhere concept, times kept evolving with more and more professionals seeking fluidity in their workspace. Through our prior experience, we learned that listening to the needs of our team would lead to something good and realised that while career advancement is important, it should also align with each team member’s passions and interests.
Our evolution from a full-time to a fluid workforce
BOD Consulting empowers its members to select a work mode that aligns with their career goals. Here’s how we achieved this feat over the years.
2008
BOD Consulting started its journey in Delhi, India
We started as Brands of Desire in 2008, a strategy-led brand consultancy firm that focused on two main areas of work; new brand creation and brand transformation. In the process, we built our core capabilities in strategy consulting, brand design, verbal identity, digital experience and project management.
2010
Missed bringing onboard exceptional independent talent
In 2010, a highly qualified and motivated individual reached out to us with the desire to work as a freelancer. Unfortunately, at the time, we did not fully appreciate the potential benefits that talented individuals can bring to an organisation, even if they are not under a full-time contract with the organisation. In the years to come, we missed out on the opportunity to work with many such exceptional candidates.
2014
Introduction of the ‘Work from Anywhere’ concept for the creative team
Around 2014, our creative team experienced a high turnover rate. We attempted to solve this by offering various perks and incentives but these efforts were largely unsuccessful.
It was time to pivot - we started listening more actively to our creatives and learned that they valued the freedom to work anywhere, anytime and the flexibility to pursue multiple work interests outside of work hours.
Show more
Then, we overcame our initial apprehensions and launched the ‘Work from Anywhere’ concept. BOD Creatives could now work from their desired location at any time of day or night knowing that their performance would be evaluated based on output rather than predetermined hours. We also opened up to the idea of them taking up work in their spare time that did not conflict with our interests. Simply put, we did not want to restrict their creativity with a contract.
The pilot project was a great success as it immediately increased retention and created a more favourable and positive work environment.
2018
Brands of Desire became BOD Consulting
In 2018, the company underwent a rebranding and became BOD Consulting. We restructured our offerings and began providing management consulting services along with brand consultancy services. We started assisting leaders in solving pressing business challenges to help them build impactful organisations. As a result of this expansion, our consultancy team grew but unlike the creative team, they were still working from the office.
2019
Implementation of Work from Anywhere for the entire organisation
As we onboarded more consultants, they too expressed a desire for us to trust them and provide flexibility to enable them to excel in all areas of their lives and do their best work at BOD. In 2019, we implemented the ‘Work from Anywhere’ concept for the entire organisation.
2021
Introducing iBODian- Liquid workforce became a reality
Since the inception of the Work from Anywhere concept, times kept evolving with more and more professionals seeking fluidity in their workspace. Through our prior experience, we learned that listening to the needs of our team would lead to something good and realised that while career advancement is important, it should also align with each team member’s passions and interests.
Show more
In 2021, we introduced another concept in our work structure - iBODian. iBODian stands for independent BODian, a professional that represents our liquid workforce. iBODians are skill-based professionals who devote time to BOD Consulting at their convenience on certain projects rather than functions.
This flexible, adaptable and responsive workforce quickly shifts and pivots to meet the changing needs of BOD Consulting. Today, we have iBODians who are consultants, writers, designers, web developers and even senior partners in the organisation.
2008
BOD Consulting started its journey in Delhi, India
We started as Brands of Desire in 2008, a strategy-led brand consultancy firm that focused on two main areas of work; new brand creation and brand transformation. In the process, we built our core capabilities in strategy consulting, brand design, verbal identity, digital experience and project management.
2010
Missed bringing onboard exceptional independent talent
In 2010, a highly qualified and motivated individual reached out to us with the desire to work as a freelancer. Unfortunately, at the time, we did not fully appreciate the potential benefits that talented individuals can bring to an organisation, even if they are not under a full-time contract with the organisation. In the years to come, we missed out on the opportunity to work with many such exceptional candidates.
2014
Introduction of the ‘Work from Anywhere’ concept for the creative team
Around 2014, our creative team experienced a high turnover rate. We attempted to solve this by offering various perks and incentives but these efforts were largely unsuccessful.
It was time to pivot - we started listening more actively to our creatives and learned that they valued the freedom to work anywhere, anytime and the flexibility to pursue multiple work interests outside of work hours.
Show more
Then, we overcame our initial apprehensions and launched the ‘Work from Anywhere’ concept. BOD Creatives could now work from their desired location at any time of day or night knowing that their performance would be evaluated based on output rather than predetermined hours. We also opened up to the idea of them taking up work in their spare time that did not conflict with our interests. Simply put, we did not want to restrict their creativity with a contract.
The pilot project was a great success as it immediately increased retention and created a more favourable and positive work environment.
2018
Brands of Desire became BOD Consulting
In 2018, the company underwent a rebranding and became BOD Consulting. We restructured our offerings and began providing management consulting services along with brand consultancy services. We started assisting leaders in solving pressing business challenges to help them build impactful organisations. As a result of this expansion, our consultancy team grew but unlike the creative team, they were still working from the office.
2019
Implementation of Work from Anywhere for the entire organisation
As we onboarded more consultants, they too expressed a desire for us to trust them and provide flexibility to enable them to excel in all areas of their lives and do their best work at BOD. In 2019, we implemented the ‘Work from Anywhere’ concept for the entire organisation.
2021
Introducing iBODian- Liquid workforce became a reality
Since the inception of the Work from Anywhere concept, times kept evolving with more and more professionals seeking fluidity in their workspace. Through our prior experience, we learned that listening to the needs of our team would lead to something good and realised that while career advancement is important, it should also align with each team member’s passions and interests.
Show more
In 2021, we introduced another concept in our work structure - iBODian. iBODian stands for independent BODian, a professional that represents our liquid workforce. iBODians are skill-based professionals who devote time to BOD Consulting at their convenience on certain projects rather than functions.
This flexible, adaptable and responsive workforce quickly shifts and pivots to meet the changing needs of BOD Consulting. Today, we have iBODians who are consultants, writers, designers, web developers and even senior partners in the organisation.
iBODians represent the liquid workforce of BOD Consulting who work on a project-by-project basis.
Curious to know what’s it like to be a BODian?
Can’t wait to join our team?
