Bodhi Interactive Knowledge Series held an insightful session on ‘Customer Centricity’
BOD Consulting’s Bodhi Interactive Knowledge Series concluded its second session on the 2nd of September, 2022, addressing the topic of “Cracking the Code: What it takes to Build Customer-Centric B2B and B2C Companies”.
Prof Ajay Kohli (Professor and Chair at Georgia Tech, USA), delivered some valuable insights into how customer-centric companies find their footing through different paths – generating and sharing market intelligence and acting upon it or the firm’s forward path of creating new ideas and testing them.